I am a thoughtful problem solver who designs good looking and functionally robust software. I believe that good design requires more than skill or taste. It demands conviction—an understanding of what matters and why. Through experience, wins, failures and the quiet work of paying attention, I’ve arrived at principles that guide my hand and shape my design practice
Core Values
Research Over Assumptions
The best solutions come from understanding, not guesswork. I anchor every decision in real user insight rather than intuition alone.
Human-Business Unity
User success and business success aren’t competing goals—they’re inseparable. Great design serves both.
Hollistic Excellence
Good design is holistic: It’s research, strategy, documentation, communication, stakeholder management and execution working together.
Outcome Driven
Success means real impact—products that make work easier and genuinely improve people’s daily lives.
I’ve spent six years designing B2B SaaS and internal operations tools, with particular focus on 0→1 products and complex workflow optimization. My experience spans healthcare, e-commerce & logistics
Work Experience
BridgeLinx
Senior Product Designer
2023-Present
Lahore
BridgeLinx
Product Designer
BridgeLinx is Pakistan’s leading digital freight marketplace optimising end-to-end cargo movement through technology
2022-2023
Lahore
Alfain Technologies
UI/UX Designer
Alfain Technologies is a services agency providing services in web development , product design , DevOps and IOT
2023-Present
Lahore
7 Vals
UI/UX Designer
7Vals is a software development company specialising in B2B asset management softwares
2023-Present
Lahore
I like to travel, read about history and spend time with my daughter and wife. When I’m not designing, I’m out and about taking photos of nature or traveling to places.
